like91 is committed to handling your personal data with care and transparency. This Privacy Policy explains what information we collect, why we collect it, how it is used, and the rights you hold over your own data.
like91 applies industry-standard technical and organisational measures to protect your personal data against unauthorised access, disclosure, alteration or destruction.
You have the right to access, correct, restrict and request deletion of personal data we hold about you. All requests are handled within a reasonable timeframe and at no charge.
like91 does not sell personal data to third parties for their own marketing purposes. Data shared with processors is strictly governed by written agreements.
Where processing relies on your consent — such as marketing communications — you may withdraw that consent at any time without affecting lawfulness of prior processing.
We collect only the data necessary for the purposes described in this Policy. We do not collect data we do not need, and we do not retain it beyond defined retention periods.
Questions or requests relating to your privacy can be directed to our team at any time. We aim to acknowledge all data-related requests within five business days.
This Privacy Policy ("Policy") describes how like91, accessible at https://like91.cam (the "Platform", "Site", "we", "us", "our"), collects, uses, stores, shares and protects the personal data of individuals who access or use the Platform ("User", "you", "your").
like91 operates as an English-language online gaming information and review platform primarily serving users in Pakistan. The Platform provides educational content, betting guides, platform overviews and responsible gambling resources. like91 does not operate a gambling service directly, does not accept wagers, and does not hold player funds.
We are committed to handling personal data responsibly and in accordance with applicable data protection principles. This Policy is intended to give you a clear, honest account of our data practices. Please read it carefully. By using the Platform, you acknowledge that you have read and understood this Policy.
Note for Pakistani Users: Pakistan's data protection framework is evolving. The Personal Data Protection Bill and related regulations may apply to your use of this Platform. like91 endeavours to apply internationally recognised data protection standards regardless of the specific regulatory regime in effect at any given time.
For the purposes of this Policy, the following definitions apply:
| Term | Meaning |
|---|---|
| "Personal Data" | Any information relating to an identified or identifiable natural person, including name, email address, IP address, device identifiers, location data and behavioural data collected through use of the Platform. |
| "Processing" | Any operation performed on personal data, including collection, storage, use, disclosure, transfer or deletion. |
| "Data Controller" | The entity that determines the purposes and means of processing personal data — in this context, the operator of like91. |
| "Data Processor" | Any third party that processes personal data on behalf of like91 under a written agreement and only upon documented instruction. |
| "Consent" | A freely given, specific, informed and unambiguous indication of agreement to the processing of personal data for a stated purpose. |
| "Cookies" | Small text files stored on a User's device by a web browser when visiting the Platform, used to remember preferences and analyse usage patterns. |
like91 acts as the Data Controller in respect of personal data collected through the Platform. All data-related requests, complaints and enquiries should be directed to like91 using the contact details provided in Section 15 of this Policy.
Where like91 engages third-party processors — such as analytics service providers, hosting infrastructure providers or email delivery systems — those parties act as Data Processors and are bound by written data processing agreements requiring them to process data only on documented instructions from like91 and to maintain appropriate security standards.
When you interact with certain features of the Platform — such as submitting an enquiry, signing up for a newsletter or using a contact form — you may provide:
When you visit the Platform, certain data is collected automatically through standard web server and analytics mechanisms:
like91 does not collect:
like91 processes personal data on the following legal bases, which vary depending on the type of processing activity:
| Legal Basis | When Applied |
|---|---|
| Consent | Where you have actively opted in — for example, subscribing to updates, consenting to non-essential cookies or requesting marketing communications. |
| Legitimate Interests | For analytics, Platform security, fraud prevention and improving the quality of content — provided those interests are not overridden by your rights and freedoms. |
| Legal Obligation | Where processing is required to comply with a legal obligation applicable to like91, such as retaining records for regulatory or tax purposes. |
| Contractual Necessity | Where processing is necessary to fulfil a service you have requested — for example, responding to a direct enquiry submitted via a contact form. |
Personal data collected through the Platform is used for the following purposes:
like91 does not use personal data to operate gambling services, process gambling transactions or manage player accounts on any third-party platform. Our use of data is strictly limited to operating this informational platform.
like91 may share personal data with trusted third-party service providers who act as Data Processors to help us operate the Platform. These include hosting and infrastructure providers, web analytics platforms and email delivery services. All processors are contractually bound to process data only as instructed by like91 and to maintain appropriate security standards.
like91 may disclose personal data where required to do so by law, court order or governmental authority, or where we believe in good faith that such disclosure is necessary to protect the rights, property or safety of like91, its users or the public.
like91 does not sell, rent or trade personal data to any third party for their own commercial, marketing or advertising purposes. References to payment services such as Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank and Bank Alfalah on the Platform are for contextual familiarity only — no user data is shared with those entities through this Platform.
In the event of a merger, acquisition, reorganisation or sale of assets involving like91, personal data may be transferred to the successor entity. Users will be notified of any such transfer and of any material changes to this Policy that may result from it.
like91 retains personal data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable legal obligations. The following general retention principles apply:
Upon expiry of the applicable retention period, personal data is securely deleted or anonymised in a manner that prevents re-identification.
like91 implements technical and organisational security measures appropriate to the nature of the data we process. These include:
Important: No method of internet transmission or electronic storage is fully secure. While like91 takes reasonable steps to protect your data, we cannot guarantee absolute security. You should also take steps to protect your own data — including using secure passwords and keeping your device software up to date. Do not send sensitive personal documents (such as CNIC scans or financial records) via email or unencrypted channels.
like91 uses cookies and similar tracking technologies to operate and improve the Platform. The following categories of cookies may be in use:
| Cookie Type | Purpose | Consent Required |
|---|---|---|
| Essential | Required for core Platform functionality — session management, security tokens, load balancing. Cannot be disabled without affecting Platform operation. | No |
| Analytics | Track aggregated usage patterns to help us understand how visitors navigate the Platform and where improvements can be made. Data is anonymised where possible. | Yes |
| Preference | Remember user settings such as display preferences or previously dismissed notices to improve your return experience. | Yes |
You may manage or withdraw your consent to non-essential cookies at any time through your browser settings. Most modern browsers allow you to refuse all cookies, accept only certain types, or delete existing cookies. Note that disabling cookies may affect the functionality of parts of the Platform. Browser-specific instructions for managing cookies are available through your browser's help documentation.
Subject to applicable law, you have the following rights in respect of personal data that like91 holds about you. To exercise any of these rights, please contact us using the details in Section 15.
Request a copy of the personal data we hold about you and information about how it is being processed.
Request correction of inaccurate or incomplete personal data we hold about you without undue delay.
Request deletion of your personal data where processing is no longer necessary, consent has been withdrawn, or processing was unlawful.
Request that we restrict processing of your data in certain circumstances — for example, while accuracy is being contested.
Where processing is based on consent or contract and carried out by automated means, receive your data in a structured, machine-readable format.
Object to processing based on legitimate interests — including profiling — where your individual circumstances warrant it.
How to Submit a Request: All rights requests should be submitted to [email protected] with "Privacy Rights Request" in the subject line. We will acknowledge your request within five (5) business days and aim to fulfil it within thirty (30) days, or notify you if a longer period is required. We do not charge a fee for rights requests unless they are manifestly unfounded or excessive.
like91 may use third-party processors whose infrastructure is located outside Pakistan. Where personal data is transferred internationally, like91 ensures that appropriate safeguards are in place — such as standard contractual clauses, adequacy decisions or other recognised transfer mechanisms — to maintain an equivalent level of data protection to that described in this Policy.
Users in Pakistan should be aware that data protection laws in other countries may differ from those applicable in Pakistan. By using the Platform, you acknowledge that your data may be processed in countries outside Pakistan as part of the Platform's normal operation.
The Platform is intended exclusively for users aged 18 or older, or the higher minimum age required by the applicable operator or license jurisdiction. like91 does not knowingly collect personal data from individuals under 18 years of age.
If we become aware that personal data has been submitted by a person under 18, we will take immediate steps to delete that data from our systems. If you believe a minor has submitted personal data through this Platform, please contact us immediately at the address provided in Section 15 so that appropriate action can be taken without delay.
18+ Notice: Adults 18+ only — or the higher minimum required by the operator or license jurisdiction. Local laws may restrict access to gambling-related content and services. Being 18+ does not in itself make online gambling lawful in your jurisdiction.
like91 reserves the right to amend this Privacy Policy at any time to reflect changes in data processing practices, legal requirements or Platform functionality. The updated Policy will be published on this page with a revised Effective Date.
Where a change is material — for example, a new purpose for processing, a new category of data, or a new type of third-party sharing — like91 will endeavour to notify users through a notice on the Platform homepage. Your continued use of the Platform following publication of an updated Policy constitutes acceptance of the changes.
We encourage you to review this Policy periodically to stay informed about how we are protecting your data.
For any questions, concerns, complaints or requests relating to this Privacy Policy or the processing of your personal data, please contact the like91 Data Privacy team:
like91 — Data Privacy
Email: [email protected]
Subject Line: Please include "Privacy Policy Enquiry" or "Data Rights Request" as applicable.
Response Time: Acknowledgement within 5 business days; full response within 30 days.
Note: Do not include sensitive personal documents, CNIC scans or financial information in email communications. Use only secure, verified portals for submission of identity or financial documents as required by any third-party operator.
Our team is here to help. Review our FAQ for quick answers, or visit our homepage to explore more about what like91 offers.