Who We Are

About like91 — Our Story,
Our Mission, Our Values

like91 is an English-language online gaming information and review platform built specifically for users in Pakistan. We believe every player deserves honest, clear and well-researched information before they commit a single rupee on any platform.

The like91 Story

like91 was built out of a straightforward observation: Pakistani players navigating the online gambling landscape had very few trustworthy, locally-relevant sources to turn to. Most guides were written for European or Australian audiences, quoted odds in formats unfamiliar to Pakistani bettors, and ignored the payment realities of a market where Easypaisa, JazzCash and bank transfers through institutions like HBL, UBL and Meezan Bank are everyday tools.

We set out to change that. like91 was developed as a dedicated English-language platform that speaks directly to players across Karachi, Lahore, Islamabad, Rawalpindi, Faisalabad, Multan and Peshawar — bringing together platform reviews, betting guides, responsible gambling resources and educational content in one place.

"Informed players make better decisions. That's the entire premise of like91 — we give you the information, you make the call."

— like91 Editorial Team

Whether you're following Pakistan cricket during an ICC World Cup, tracking PSL T20 fixtures or exploring live casino options between matches, like91 provides the context you need. We cover sports betting, live casino, slots, virtual sports and instant-win categories — always from an informational standpoint, never as a gambling operator ourselves.

The Problem We Identified

Pakistani players had limited access to accurate, locally-relevant online gambling information. Guides and review sites were built for other markets and ignored the PKR payment landscape, local sports context and regulatory nuances that matter to users in Pakistan.

Building for the Pakistan Market

We built like91 with Pakistani users at the centre — referencing familiar payment methods, covering cricket, PSL and ICC tournaments prominently, using PKR figures throughout, and writing in natural, professional English that reflects how Pakistani readers actually consume content.

Responsible Gambling as a Core Principle

From day one, responsible gambling guidance has been woven into every piece of content we publish. We do not romanticise gambling or present it as a path to income. Our responsible gambling section offers practical tools, limits guidance and signposting to support resources.

Independent, Informational Platform

like91 does not operate a gambling service. We do not accept player deposits, manage accounts or process withdrawals. We are a content and review platform. Users are always responsible for verifying the legality of online gambling in their jurisdiction before participating on any third-party platform.

Our Mission & Core Values

Every page on like91 is guided by a set of editorial commitments we do not compromise on — regardless of commercial considerations.

Honest, Independent Reviews

Every platform overview published on like91 is written without operator influence. We assess usability, transparency of terms, withdrawal processes, mobile performance and support quality — and we say clearly when something falls short. Pakistani players deserve the same standard of review available to players in any other market.

Educational Content First

Our betting guides, bonus term explainers, odds tutorials and KYC walkthroughs are designed to educate, not to push conversion. We explain how decimal odds work, what wagering requirements actually mean in PKR terms, and how to read bonus T&Cs before you claim — not after. Knowledge is the best protection against disappointment.

Responsible Gambling Advocacy

like91 treats responsible gambling not as a regulatory checkbox but as a genuine editorial value. We include responsible play reminders throughout our content, maintain a dedicated responsible gambling section, and encourage players to use deposit limits, session timers and self-exclusion tools wherever available on their chosen platform.

English Content for Pakistani Readers

like91 is an English-language platform written for Pakistani users — not translated from another language, not adapted from a generic template. Our editorial voice reflects the way educated Pakistani readers engage with content online: direct, professional and locally aware without being patronising.

Privacy & Data Transparency

We handle user data responsibly. like91 collects only what is necessary to operate the platform, does not sell personal data to third parties for marketing purposes without consent, and maintains clear documentation of data practices in our Privacy Policy. Users have the right to access, correct or request deletion of their information at any time.

Accuracy & Regular Updates

The online gaming landscape changes fast — bonus offers change overnight, payment methods appear and disappear, and platform terms get updated. like91 maintains an ongoing editorial process to keep reviews and guides current. We flag clearly when information is illustrative or subject to change, and we advise users to verify live details directly with the operator.

01
Transparency

We disclose editorial policies, flag illustrative figures and make clear when a page is informational versus promotional.

02
Accuracy

Content is reviewed regularly. Where facts can change — odds formats, payment availability, bonus terms — we say so explicitly.

03
Responsibility

Gambling is entertainment, not income. We advocate for safe play tools, age verification and spending control on every page.

04
Locality

Content is written for Pakistan — PKR figures, familiar payment references, cricket-first sports context and city-level localisation.

Our Commitments to Pakistani Players

Pakistan has a large and growing community of online gaming enthusiasts — people who follow every Pakistan cricket match, track PSL T20 standings, place sports bets during ICC tournaments, and explore live casino options for entertainment. like91 exists to serve that community with useful, honest content.

We take the following commitments seriously in everything we publish:

Legal Disclaimer: like91 does not provide legal advice. Online gambling regulations in Pakistan are complex and subject to change. Users are solely responsible for understanding and complying with applicable local laws, including the Prevention of Gambling Act, 1977 and any subsequent regulations, before participating on any third-party platform. like91 does not claim that online gambling is authorised, licensed or approved by the Government of Pakistan, PTA, State Bank of Pakistan or any Pakistani regulatory authority.

No Hidden Agendas

If like91 has a commercial relationship with a platform we review, that relationship will be disclosed. Our editorial scores and assessments are not for sale. We will say when a platform has poor withdrawal processing, unclear bonus terms or weak customer support — regardless of commercial arrangements.

PKR-Centric Framing

Every bonus figure, deposit minimum, withdrawal limit and stake example on like91 is expressed in Pakistani Rupees (PKR / Rs) where contextually appropriate. We do not force Pakistani readers to mentally convert from USD or GBP to understand whether an offer is relevant to them.

Mobile-First Coverage

The majority of Pakistani internet users access content on mobile devices. like91 covers mobile usability as a primary review criterion — whether a platform's Android app works well on mid-range devices, how the live betting interface behaves on a 4G connection in Karachi or Lahore, and whether the cashier is navigable on a small screen.

Community Responsibility

like91 does not target minors. All content carries appropriate adult-only labelling. We actively encourage players to use available self-exclusion tools, deposit limits and time-management features. Gambling is entertainment — and like any form of entertainment, it works best when it stays in proportion to your life, not at the centre of it.

Content Currency

Platform terms, payment methods and promotional offers change frequently. like91 maintains an editorial review cycle to update content regularly. We always advise users to verify current details — especially bonus terms, payment availability and withdrawal limits — directly in the operator's live cashier and terms pages before acting.

What like91 Covers

like91 covers the full range of online gaming categories available on international platforms, assessed through the lens of what matters most to Pakistani players.

Sports Betting

Pakistan cricket, ICC tournaments, PSL T20, international football leagues, UFC and MMA — our sports betting guides cover market types, odds formats, live betting mechanics and bankroll management specific to popular sports among Pakistani fans.

Most Popular
Live Casino

Live roulette, blackjack, baccarat and game-show formats streamed in real time. like91 reviews streaming quality, betting limits, game variety and how well the live casino interface performs on Pakistani mobile connections.

Slots & Instant Win

Slot game categories, RTP explanations, volatility guides and instant-win format overviews. We explain what RTP actually means in practical terms and why it matters when choosing between game types within a bonus period.

Virtual Sports

Virtual cricket, football and racing — algorithmically-generated events available 24/7. like91 covers how virtual sports work, their RNG basis, typical payout structures and how they differ from pre-match or live sports betting markets.

Ready to Explore the like91 Platform?

Head back to the homepage to browse our full content library — game guides, betting tips, responsible gambling resources and more. All in English, all built for Pakistan.